Selected work
Media relations United Airlines
A summer on the corporate communications team: pitching tech reporters, preparing executive briefings, tracking aviation news and drafting media materials.
View project
Healthcare & AI storytelling Northwestern Medicine
A provider-facing feature that turns an ambient AI rollout and physician workflows into a clear, quotable story — plus consumer health writing for patients.
View project
Strategic research Research presentation
A research deck on why women's sports are a communications story — audiences, athlete storytelling and brand partnerships — distilled into three PR takeaways.
View project
Academic reporting UW–Madison
A reported class story on how a health system was piloting ambient listening and other clinical AI — built on interviews with physician and AI leaders.
View project
On camera Reel
An on-air demo reel, a state-winning speech performance and an internal intern-spotlight sample — backed by years of live hosting and competitive speaking.
View project
Academic multimedia UW–Madison
An academic multimedia journalism site exploring Madison's relationship with biking. Sam contributed to the project.
View project