03 — Strategic research
The Rise of Women's Sports & the PR Behind It
A research deck on why women's sports are a communications story — audiences, athlete storytelling and brand partnerships — distilled into three PR takeaways.
- Organization
- Research presentation
- When
- Presentation sample
- Type
- Presentation sample · research & strategic synthesis
Context
- Attention around women's sports has become a story in its own right for communicators: athletes are building personal audiences and brands are following.
- Sam built a short research presentation to explain what that shift means for a brand's communications team.
My contribution
- Researched audience trends, athlete storytelling and brand partnership activity across leagues and sports.
- Structured the deck as an argument: relevance → audience → rivalries → athletes as people → investment → takeaway.
- Synthesized the research into three plain-language takeaways a communications team can act on.
- Designed the slides for fast reading in a meeting.
Please note
Scope
This is a presentation sample. Its recommendations are not presented as adopted or implemented by any organization.
Scope
Viewership figures and athlete details in the original deck come from outside reporting and are not restated on this site.
Sample
Presentation sample
From attention to strategy
Story arc
- Relevance
- Audience
- Rivalries
- Athletes as people
- Investment
- PR takeaway
Sam’s three takeaways
- 1Storylines and rivalries are the content, not just the game scores.
- 2Athletes are media platforms. Their personal brands matter to fans.
- 3Women’s sports partnerships are a growth opportunity, not a niche play.
Skills
- Research synthesis
- Audience insight
- Athlete storytelling
- Brand partnerships
- Sports communication
- Presentation design