Skip to content
Sam Rizzo

Resume

Sam Rizzo

serizzo@wisc.edu Madison, WI / Wheaton, IL LinkedIn

Download PDF(121 KB)

Education

Expected May 2027
Madison, WI

University of Wisconsin–Madison

School of Journalism & Mass Communication

B.A. Journalism — Strategic Communication & Reporting (dual track)

Sports Communication Certificate

GPA 3.59 / 4.00 · Dean's List · Eklund & Morris Scholarships · Illinois Seal of Biliteracy (Spanish)

Public relations & communications experience

  • May – Aug 2026

    Chicago, IL

    United Airlines

    Corporate Communications & Media Relations Intern

    • Pitched United's Starlink Wi-Fi launch to tech journalists; earned coverage and a 40% response rate — 4× goal.
    • Prepared executive briefing materials for United's CCO ahead of a live Chicago WBEZ radio interview.
    • Monitored tier-one aviation news and competitor coverage; compiled weekly executive media and briefing reports.
    • Prepared media materials earning major-market TV pickup; supported a 500-person national aircraft livery reveal.
    • Co-developed an AI prompt library for reporter targeting, media research, email prioritization and PR drafting.
  • Feb 2026 – Present

    Madison, WI

    UW–Madison School of Nursing

    Communications & Media Relations Intern

    • Interview 25+ alumni, faculty and students, translating clinical research into accessible public-facing stories.
    • Secure local earned media by pitching faculty and student stories that raise the School of Nursing's visibility.
    • Benchmark competitive messaging and national rankings across 20+ peer institutions to surface earned media angles.
  • Mar – Aug 2025

    Chicago, IL

    Northwestern Medicine

    Healthcare Communications Intern

    • Authored three consumer health articles read by 30,000+ visitors collectively, translating medical insights for patients.
    • Translated ambient clinical AI (DAX) and physician workflows into a lead feature for an audience of 5,400 healthcare providers.
    • Analyzed SEMrush data across 50+ health topics to surface competitive story ideas and guide editorial priorities.
  • Mar – Dec 2025

    Madison, WI

    University of Wisconsin Athletics

    Game Day & Fan Experience Marketing Intern

    • Delivered a $20,000 fan-experience initiative with Big Ten Conference representatives, from pitch through execution.
    • Led wrestling promotions and basketball game-day scripting, coordinating live programming and entertainment.
  • Nov 2024 – May 2025

    Middleton, WI

    Madison Capitols · United States Hockey League

    On-Ice Host, Public Relations & Promotions Coordinator

    • Hosted games for 1,000+ fans nightly and led live promotions, sponsorship activations and audience engagement.
    • Coordinated events drawing 3,000+ attendees and postgame media appearances with players and coaches.

Additional experience

  • Jan 2026 – Present

    San Francisco, CA (Remote)

    Simplify AI

    Conversational Voice Actor

    • Recorded 50+ dialogue samples to train a conversational AI voice agent and refine natural interactions.

Skills & recognition

Communications
Media relations · Media pitching · Earned media · Executive briefings · Competitive monitoring
Technical & AI
Generative AI prompt engineering (media research) · Muck Rack · SEMrush · Adobe Creative Cloud · Canva
Public speaking honors
Top 100 National Speaker · 3× Illinois State Speech Champion

See the speech performance and on-air reel on the on-camera page.